A Storytelling Manifesto for Change-Makers and Innovators
- People don’t really buy a product, idea or service the buy the stories that’s attached to it.
- Your brand is far more than just a name, a logo, or a tagline; it’s the stories the people tell about you.
- Every story exists in relationship to everything else around it.
- We all want to look back at the story of our lives, and know that it made sense.
- The stories we tell literally make our world.
- The power of your story grows exponentially as more and more people accept your story as their truth.
- If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.
- Leaders lead by telling stories that give others permission to lead, not follow.
- Storytelling is our most basic technology, turbo-charged through twenty-first century innovation.
- We al seek to experience our life in the most heroic of terms.
- Nobody likes a change story, especially a change story we have no control over. What people really need is a continuity story.
- Our fate as a species is contained in the story. Both tyranny and freedom are constructed through well-supported narratives.
- Storytelling empowers, because it escapes the need to claim absolute truth.
- Reinvention is the new storyline.
- Storytelling is like fortune-telling. The act of choosing a certain story determines the probability of future outcomes.