• “Viral is a thing that happens, not a thing that is.”
  • “When we say something is viral we focus entirely on the content itself and not on the needs of the people that we are asking to spread our ideas”
  • “Quality not quantity”
  • “People don’t engage with each other to exchange virus. People exchange viruses as an excuse to engage with each other”
  • “People read what interest them and sometimes is your ad”
  • “Give them tools to share the experience”
  • “Branded failed to understand that this our internet”
  • “The web wasn’t built with commercial breaks. In fact, it wasn’t built for advertisers at all”
  • “Brands have to earn their right to have a presence on your internet”
  • “Why we sare? a) Strengthen my bond b) Define our collective identity c) Give my status”
  • “Start small riots: a) Recognize them b) Play to their interest c) Give them social currency”

Contenido de calidad para personas que les aporta valor.


  1. 1 Tweets that mention Hazme un viral… « Soy un curioso -- Topsy.com

    […] This post was mentioned on Twitter by Patricia Salgado and mjcachon, JoseManuel Rodriguez. JoseManuel Rodriguez said: RT @daniseuba: Hazme un viral… dos presentaciones muy buenas sobre como funcionan realmente e ideas. http://cort.as/Hy4 […]


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