Poco a poco estoy cogiendo el ritmo pero ahora tengo una rútina de ir saltando de un lado a otro y por eso estoy teniendo menos actividad en el twitter y el blog, pero poco a poco iré volviendo. De primeras os quiero contar cosas que andaban con estrellitas en mi reader:

1.- Invent Something: Maira Kalman’s Ode To Ben.

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2.- If you let people mess with your content it gets more spreadable. Interesante caso práctico/post que demuestra las virtudes de como ampliar tu mensaje.

“As Henry [Jenkins] points out, people do not spread things to spread them. Like so much social communication, it has a social function, both phatic and generous. It operates within a gift economy, where value is generated in transference, not purchase.”

3.- Arial versus Helvetica. El diseño está en los pequeños detalles.

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4a.- The Destination and The Conversationde We Are Social. Gran post sobre los cambios que se producen en los medios con el auge de la “conversación”.

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“The Conversation is about engaging rather than broadcasting, and if done successfully it changes the equation.”

5.- De cada 10 amigos on-line, 9 no existen. Esto está siendo mi gran pelea de esta semana, intentan convencer de la necesidade de validar contactos y buscar a los más influyentes.

“Medir la presencia de uno en las redes sociales por el número de “relaciones” sólo sirve para alimentar el ego de uno mismo… la mayoría no existen.”

6.- Are You Really Satisfying Your Customers?

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Evidence shows that customers will no longer tolerate the rushed and inconvenient service that has become all too common. Instead, they are looking for a satisfying experience. Companies that provide it will win their loyalty.”

7.- The future of social web

8.- Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites.

9.- Good design is the enemy of great design.”

  • We often don’t know what’s great until someone else points it out for us.
  • We choose to lose ourselves in a flow experience, rather than opting for key moments in our work where we gauge our level of effort versus the result.
  • Great design requires great waste. (or the willingness to throw it all away and start again.)
  • We lack a strong sense of design’s history, which keeps us from recognizing the circadian rhythms of our daily output. (Learn from successes from the past, as well as understand what consumers recognize or are able to relate to.)
  • Great design work frequently seeks to transcend the boundaries of design itself. (Design can be art.)
  • Great design becomes like water over time. The designer’s ego must be cast aside in the face of society’s desire. (Great design at the end of the day is all about the user and how he/she will enjoy using it.)
  • Great design is identified in hindsight. (The environment or the “context” the product exists in, influences a great design. Great examples I can think of are the original Mini or VW Beetle,.)



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