Archive for Julio 4th, 2008
Content Marketing
Julio 4, 2008 in Blogs, Estrategia, Presentaciones, Publicidad, ipublicidad
Hoy he encontrado estra presentacion creada por Helge.
Muy interesante. Es curioso como destruye el mito de la gran única idea como eje de comunicación y habla de generar varias ideas. Crear contenido en otras palabras.
Las marcas yo no tienen que generar discursos sino conversaciones con su canal. Pero no siempre tiene que ser una conversacion [...]
Soy un curiosoAquí estoy
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Curiosea
- Adliterate
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- Andy Rutledge
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Me inspiran. iPublicidad
- Agency Republic
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- Sennep
- Six to Start
- Space150
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Me inspiran. Publicidad
- *s,c,p,f…
- 180 Amsterdam
- 1861 United
- 20:20
- 22squared
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- Amsterdam Worldwide
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- Cliff Freeman
- Cole & Weber United
- Crispin Porter + Bogusky
- Droga 5
- Fallon London
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- Forsman & Bodenfors
- Fred Farid
- Goodby, Silverstein & Partners
- Happiness Brussels
- Indie
- Kessels Kramer
- La Comunidad
- Lambesis
- leg.
- Lemon Scented Tea
- Les Ouvriers du Paradis
- Love
- Marcel
- MCBD
- Modernista
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- Nitro
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- Rodgers Townsend
- Santo
- Sid Lee
- Small
- Sra Rushmore
- St Lukes
- Strawberry Frog
- Taxi
- The Brooklyn Brothers
- The Jupiter Drawing Room
- Toy
- Trumpet
- Venables Bell & Partners
- Villar Rosas
- Volontaire
- w+k
- WCRS
- wk London
Me inspiran. Design Thinking
Libros
- 2 Kilo of Kessels Kramer
- Art Director Confesses: “I Sold Sex! Drugs & Rock ‘N’ Roll” by Mike Salisbury
- ¡Será mejor que lo cuentes!: Los relatos como herramientas de comunicación. STORYTELLING. Antonio Nuñez
- Coolhunting: El arte y la ciencia de descifrar tendencias. Victor Gil
- Cradle to Cradle: Remaking the Way We Make Things. William McDonough y Michael Braungart
- Creative Code: Aesthetics + Computation. John Maeda
- Crossumer: Claves para entender al consumidor español de nueva generación. Victor Gil y Felipe Romero
- Desde el Otro del Escaparate. Toni Segarra
- Disruption: Overturning Conventions and Shaking Up the Marketplace. Jean-Marie Dru
- Enric Aguilera Secrets…
- Frost – Sorry Trees
- Getting Real : The smarter, faster, easier way to build a successful web Application. 37 Signals.
- God Explained in a Taxi Ride. Paul Arden
- Groundswell: Winning in a World Transformed by Social Technologies. Charlene Li y Josh Bernoff
- Herd: How to Change Mass Behaviour by Harnessing Our True Nature. Mark Earls
- Hidden Graphics
- Hoopla. Crispin Porter + Bogusky
- How To Be a Graphic Designer Without Losing Your Soul. Adrian Shaughnessy
- Ignore Everybody: and 39 Other Keys to Creativity. Hugh MacLeod
- Iníciate en el Marketing 2.0 Enrique Burgos y Marc Cortes
- It's Not How Good You Are, Its How Good You Want to Be. Paul Arden.
- Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage. Pat Fallon y Fred Senn
- karlssonwilker inc.’s tellmewhy: The First 24 Months of a New York Design Company
- La Economia Long Tail. Chris Anderson
- Logo. Michael Evamy
- Maeda @ Media
- Materials, Process, Print: Creative Solutions for Graphic Design. Daniel Mason y Angharad Lewis
- More Than a Name: An Introduction to Branding. Melissa Davis y Jonathan Baldwin
- Ogilvy on Advertising
- Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books). Jon Steel
- Place: 35 Designers, 35 Citie by Vasava
- S,C,P,F…
- Sagmeister: Made You Look
- Smile ID: Fashion and Style: the Best from 20 Years of ID
- Soak Wash Rinse Spin by Tolleson Design
- Storytelling, la maquina de fabricas historias y formatear las mentes. Christian Salmon
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich.Timothy Ferris
- The Art of Looking Sideways. Alan Fletcher
- The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Guy Kawasaki
- The Art Of War. Sun Tzu
- The Brand Gap. Marty Neumeier
- The Cluetrain Manifesto: The End of Business as Usual. Christopher Locke, Rick Levine, Doc Searls y David Weinberger
- The Laws of Simplicity (Simplicity: Design, Technology, Business, Life). John Maeda
- The New Influencers: A Marketer's Guide to the New Social Media. Paul Gillin
- The Plenitude: Creativity, Innovation, and Making Stuff. Rich Gold
- The Search: How Google and Its Rivals Rewrote the Rules of Business. John Batelle
- The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell
- The Undercover Economist. Tim Harford
- The Work: 25 Years of Fallon
- Things I have learned in my life so far. Stefan Sagmeister
- Tibor Kalman, Perverse Optimist
- Vender más en Internet. David Boronat y Ester Pallarès
- Visual Communication: From Theory to Practice. Jonathan Baldwin y Lucienne Roberts
- Whatever You Think, Think the Opposite. Paul Arden
- Zag: The Number One Strategy of High-Performance Brands. Marty Neumeier
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